Euronews, the most-watched news channel in Europe, and the media holding Baltijas Mediju Alianse (BMA) have prolong a contract on licensing pan-Baltic broadcasting of Euronews news bulletins on the Pirmais Baltijas kanāls (PBK).
Euronews is the European leader in terms of audience figures and thus logically fits into BMA strategy to provide viewers with only the most professional and highest quality content.
Pirmais Baltijas kanāls offers viewers in the Baltics daily two original Euronews half-hour news blocks that provide an unbiased and thorough analysis of daily current events from European perspective as well as cover business news, sports highlights, and weather forecasts.
Ginta Krivma, BMA Chief Business Development Officer Baltics:
„Prolonging the contract with Euronews supports our strategy to further develop a strong media platform for diverse opinions and a professional cross-border view of the world. Our aim is to continue to provide the Baltic audience with ultimately versatile, impartial news feed – the unbiased facts in the viewer’s language. This approach fits best our pan-Baltic development strategy both for PBK and BMA in general.”
Arnaud Verlhac, Euronews Worldwide Distribution Director:
“We are thrilled to prolong and deepen our partnership with Pirmais Baltijas kanāls, a high- quality leading channel in the Baltic States and to continue introducing Euronews to new audiences in this strategically very important region. This continuing partnership is strengthening our fruitful, long-term and mutually beneficial collaboration with BMA.”
Europe’s most-watched news channel, Euronews provides rolling coverage of world news. Thanks to its 600 journalists from over 30 countries, the channel is available 24 hours a day in 13 languages. An independent media hub, Euronews offers a unique perspective on, and factual analysis of, current events. Founded in 1993 in Lyon, France, the channel can be watched in 420 million homes in 156 countries, and delivers a complete range of products (websites, mobile applications, smart TV, radio, etc.). www.euronews.com
Pirmais Baltijas kanāls (PBK) is the leading Russian-language television channel in the Baltic States. The content is formed predominantly by general entertainment broadcasts, shows, movies, series, and other family-friendly broadcasts, as well as news broadcasts, including a special block of local news (“Latvian Times” / “Lithuanian Times” / “Estonia News” in each country, correspondingly). More information: www.1tv.lv
Baltijas Mediju Alianse is the second largest media holding company in the Baltics. BMA media activities include broadcasting/rebroadcasting of television channels, paper publishing, and advertising in electronic and print media in Latvia, Lithuania, and Estonia. The total personnel of more than 200 people work in offices in three Baltic capitals. For Baltic mass media audience „Baltijas Mediju Alianse” offers TV channels „Pirmais Baltijas kanāls”, „1. Baltijas Muzikālais kanāls”, „NTV Mir Baltic / Estonia / Lithuania” and „REN TV Bаltic / Estonia / Lietuva”, as well as printed weeklies „МK-Latvija” un „МK-Igaunija”, and new concept Mobile TV MASS Media. More information: www.1bma.lv